Media buyers first
Scripts are written for the cold traffic you'll pay for, not for a showreel.
For ClickBank, JVZoo and Digistore vendors
VSLs that hold viewers to the pitch. Concept in 48 hours.
56.95%still watching at the 17:10 pitch68,274 plays · first 30 days · VTurb
Done-for-you VSLs and landing pages for direct response offers, supplements and courses. Written by media buyers who have managed $1M+ in ad spend, using what we've learned from our own VTurb retention data.
Prefer a form? Send the brief
Concept = angle, script and hooks, plus the opening cut so you see the look. Full VSL in days, not weeks. Exact dates in your quote.
Audience retention · real VTurb data
56.95%36,431 cold-traffic viewers still watching at the 17:10 pitch
Built for
- ClickBank vendors
- JVZoo vendors
- Digistore24 vendors
- Supplement brands
- Course creators
- Affiliate managers
Proof, not adjectives
Every number here has a source file.
Retention comes straight from VTurb. Spend comes from our own ad accounts.
$1M+
Ad spend managed
Cumulative, 2025 onward
18,293
Order-button clicks
68,274 plays in the first 30 days · VTurb
56.95%
Held to the pitch
36,431 viewers still watching at 17:10
Scripts mapped to retention
We map our scripts to the retention curves of our own VSLs, and can review your VTurb data if you have it.
The whole funnel
VSL and landing page from one team, so the page's headline and the video's first line say the same thing.
AI-accelerated production
AI speeds up research, rough cuts and versions. People own the script, the story and every final call.
Selected work
Our own VSLs, with the retention curves.
VSLs we scripted and produced, including one that got 68,274 plays in its first 30 days on our own cold traffic.
The opening 2½ minutes of the 24-min VSL. Sound on.
24-minute story VSL for a financial offer
Long-form vertical VSL: a narrated story that earns the pitch, then the mechanism and offer, hosted on VTurb and run on cold Meta traffic. Scripted and produced in-house.
Real data Retention · 68,274 plays56.95% at the 17:10 pitch
- 17:10 pitch
- 56.95%
- Button clicks
- 18,293
68,274 plays · cold Meta traffic · VTurb · first 30 days
Retention leak audit
A line-by-line audit of the 24-minute VSL: the curve, the five points where the most viewers leave, and a replacement line to test for each.
This is how we decide what to rewrite.
7-minute founder-story VSL
A founder's text sales letter turned into a captioned VSL: AI voiceover, licensed stock and kinetic text.
Your offer, next
Send the offer. We'll come back with the angle we'd lead with and a written quote.
Message Connor
Services + pricing
Published prices. Written scope.
Pick a package, message us or send the brief, and get a fixed quote in writing before any work starts. 50% deposit to start.
Starter
One short VSL to test an offer or a new angle.
$1,500one-off
Concept in 48 h · full VSL in days
- 5-minute VSL
- Script, voiceover, edit and captions
- B-roll and motion graphics
- 1 revision round
Standard
A full-length VSL and the page it lives on.
$3,000–$4,000Exact price in your written quote
Concept in 48 h · full VSL in days
- 10–15 minute VSL
- Offer research and full script
- Voiceover, edit, captions, B-roll
- Landing page, written and built
- Revision rounds set in your quote
Full Funnel
Everything from the ad to the order button, from one team.
$5,000–$7,500Exact price in your written quote
Concept in 48 h · full VSL in days
- VSL, scripted and produced (length set in your quote)
- Landing page, written and built
- 5 ad or affiliate swipe variants, matched to the VSL hook
- Revision rounds set in your quote
Monthly retainer
A new VSL every month, plus copy refreshes
$3,000–$5,000per month
- 1 new VSL every month
- Revisions included
- New hook variations to keep testing
You own it
Final video, script, page copy and swipes are yours once paid in full.
Not included
Ad spend, media buying, and hosting or VTurb subscriptions.
No result promises
We don't guarantee sales or ROAS. Anyone who does is guessing.
Compliance-aware
We flag claims that need proof or are likely to be rejected. Platforms make the approval call.
Not sure which package fits?
Message Connor on Telegram
Partners
Vendors keep asking you who makes VSLs? Send them here.
Message Connor for your referral linkYour vendors get a VSL written for cold traffic
Scripted by media buyers who pay for traffic themselves. Prices published, quote in writing.
10% of every project you refer
Paid when the client pays.
Every vendor tracked to you
Send them to heldview.com/?ref=yourname, or have them mention you on Telegram. We keep you posted on each project.
How it works
Brief to finished VSL, step by step.
Concept within 48 hours of your brief. The full VSL in days, not weeks.
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Brief
Day 0Send the brief below. We reply with scope, price and dates in writing.
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Concept
Within 48 hoursOffer research, the angle, hook options and the full script, written around the points where cold viewers usually leave, plus a cut of the opening so you see the look.
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Production
Days, not weeksOnce you approve the concept: voiceover, edit, captions, B-roll and motion graphics. Delivered in 9:16, 16:9 or both, whatever you run.
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Delivery
Revisions per packageRevision rounds as agreed in your package, then final files and page, ready for VTurb and your traffic.
Brief received.
Thanks. We'll review your offer and reply with scope, price and dates.
FAQ
Before you send the brief.
Within 48 hours of your brief you get the concept: the angle, hook options, the full script and a cut of the opening so you can judge the look and tone. Once you approve it, the full VSL follows in days, not weeks.
Exact dates go in your quote. They depend on length and how fast feedback comes back. We deliver in 9:16, 16:9 or both.
Starter includes 1 revision round. Standard and Full Funnel rounds are written into your quote before you pay. The retainer includes revisions on that month's work. A round is one consolidated list of changes, so edits stay focused and fast.
Your offer page or product details, the claims you can back up, your audience, any past VSLs or ads with their numbers, and the compliance limits you work under. If you have a script or footage already, send it. We can work from it.
We can't promise that. We write compliance-aware copy and flag claims that are likely to be rejected or that need substantiation, and we ask for proof before a claim goes in. Approval decisions are made by the platform, and you remain responsible for the claims your product makes.
Yes, for research, rough cuts, versioning and visuals, including AI voices and AI-generated characters in dramatized story VSLs. That's how we move fast and keep prices where they are. People write the script and make every final call. We don't write fake testimonials or invent customer results for client work. Any real-customer proof has to come from you.
By default we use high-quality AI voiceover, matched to your audience. You can also send your own recording. Ask us about custom voice or talent.
You do, once the project is paid in full: final video, script, page copy and swipes. Licensed stock and music stay under their own licenses.
50% deposit to start, balance before final files. Full details are in your quote. Retainers bill monthly.
Revision rounds exist for exactly this, and the 48-hour concept means you see direction early, before most of the work is done. Refund terms are in our terms and your quote. We don't promise sales or ROAS, and we'll tell you if we think the offer, not the video, is the problem.
Send the offer. Get the plan and price in writing.
Scope, price and dates in writing before anything is charged. Concept in 48 hours, full VSL in days.